Architects of Traceability and Transparency since 2005
Product DNA was founded in 2005, by Robin Cornelius who developed the idea of a transparent economy in the late 90s, long before transparency became a standard of corporate communication.
“I had to wait until 2005” – he says – “when, with the advent of new digital technologies, I was able to provide consumers with a powerful tool for making informed decisions – before, during or after any act of purchase – thanks to our transparency platform RESPECT-code.org. The solution came naturally to me: share everything transparently.”
But how?
Sharing what?
The remarkable actions we carried out every day on behalf of our suppliers (schools, dispensaries, canteens, water recycling, carbon footprint) – something our clients and the end consumer had no idea about.
Today, 20 years later, to stay true to Product DNA’s mission alongside our vision, we continue to pave the way for companies of all sizes and sectors to share their remarkable deeds and product stories.
And now?
Product DNA is a Swiss-based company that provides traceability and transparency services with a global operational scope.
Its offices are located in Switzerland, the USA, and the Netherlands.
Vision:
Mission:
Goal:
We aim to empower companies to use traceability data for their everyday business needs. The solutions and services we provide help them document, manage,
and communicate the data throughout the entire supply chain. By reaching the goal of transparent communication, we are also:
- Supporting collaboration between the primary, secondary, and tertiary sectors, which is vital for sustainable growth.
- Contributing to building an economy based on respect towards all participants in the supply chain: brands, suppliers, and end- consumers.
Meet the Team
Aleksandar Cvetkov
Aleksandar Panchevski
Aleksandra Temelkovska
Andon Andonov
Arthur Klein
Blagoja Risteski
Brankica Shoptrajanova
Bojan Todevski
Charles Kwartnik
Claudio Menegatti
Caroline Verdi
Daniel Blarer
Dejan Filipov
Dime Zafirov
Delfina Zhupan Lazareski
Emeline Hardy
Filip Shutinovski
Goran Donev
Henrique Real
Hristijan Dimovski
Hristijan Todorovski
Lazar Zdravskoski
Martina Shutinovska
Olgica Mihajlovska
Phillipe Nicolet
Robin Cornelius
Samar Mourad
Sandra Davchevska
Sasho Jovanovski
Sibela Shaziman
Stephan Morin
Stojan Treneski
Svetlana Gouret
Thibaut Poncin
Tihomir Bozhinovski
Tamara Glushica
Tony Tonnaer
Uwe Kolling
Vincent Duffau
Vincent Mercier
Valerie David
Younes Jai
Zlatka Kuvendjieska
Board of Directors
Robin Cornelius
Philippe Glatz
Pascal Meyer
