Product DNA & no name

Summary:
No Name is a Swiss brand producing premium quality chocolates sourced from Hacienda La Tentación, a local cocoa farm in Colombia. Being renowned for its distinct flavor curation, no name goes beyond excellence in taste. Their commitment to responsible production includes supporting local farmers, community initiatives, and implementing actionable plans for environmental preservation.

Goal:
No name and Product DNA teamed up in 2023 led by the goal of connecting no name customers with the chocolate backstory, ensuring complete transparency of their products and the projects no name stands behind.

Proposed Solution by Product DNA:

Supplier Mapping: Software Solution – Tracing the full supply chain including: raw materials, packaging, transport, production process, distribution, and giveback initiatives.

Third-Party Verification – Independent review of the data collected in the traceability process

Transparency in the cocoa industry
Transparent presentation of verifiable information regarding production processes, cocoa cultivation, and lab certificates, ensuring informed decisions and safe chocolate consumption.

Fact supported product storytelling: Building lasting relationships with customers by highlighting the human side of the chocolate production process; making chocolate consumption a meaningful experience.

Future Commitment
The collaboration between Product DNA and noname exceeds the scope of a track-and-trace project. It demonstrates in action the shift towards responsible production and consumption, making it a market standard for the global transparent economy.