Architects of Traceability and Transparency since 2005
Product DNA was founded in 2005, by Robin Cornelius who developed the idea of a transparent economy in the late 90s, long before transparency became a standard of corporate communication.
“I had to wait until 2005” – he says – “when, with the advent of new digital technologies, I was able to provide consumers with a powerful tool for making informed decisions – before, during or after any act of purchase – thanks to our transparency platform RESPECT-code.org. The solution came naturally to me: share everything transparently.”
But how?
Sharing what?
The remarkable actions we carried out every day on behalf of our suppliers (schools, dispensaries, canteens, water recycling, carbon footprint) – something our clients and the end consumer had no idea about.
Today, 20 years later, to stay true to Product DNA’s mission alongside our vision, we continue to pave the way for companies of all sizes and sectors to share their remarkable deeds and product stories.
And now?
Product DNA is a Swiss-based company that provides traceability and transparency services with a global operational scope.
Its offices are located in Switzerland, the USA, and the Netherlands.
Vision:
Mission:
Goal:
We aim to empower companies to use traceability data for their everyday business needs. The solutions and services we provide help them document, manage,
and communicate the data throughout the entire supply chain. By reaching the goal of transparent communication, we are also:
- Supporting collaboration between the primary, secondary, and tertiary sectors, which is vital for sustainable growth.
- Contributing to building an economy based on respect towards all participants in the supply chain: brands, suppliers, and end- consumers.
Meet the Team
![](https://productdna.com/wp-content/uploads/2024/06/Aleksandar-Cvetkov-150x150.png)
Aleksandar Cvetkov
![](https://productdna.com/wp-content/uploads/2024/06/Aleksandar-Pancevski-150x150.jpg)
Aleksandar Panchevski
![](https://productdna.com/wp-content/uploads/2024/06/Aleksandra-Temelkovska-150x150.png)
Aleksandra Temelkovska
![](https://productdna.com/wp-content/uploads/2024/06/Andon-Andonov-150x150.jpg)
Andon Andonov
![](https://productdna.com/wp-content/uploads/2024/06/Blagoja-Risteski-150x150.png)
Blagoja Risteski
![](https://productdna.com/wp-content/uploads/2024/06/Brankica-Shoptrajanova-150x150.png)
Brankica Shoptrajanova
![](https://productdna.com/wp-content/uploads/2024/06/Charles-Kwartnik-150x150.png)
Charles Kwartnik
![](https://productdna.com/wp-content/uploads/2024/06/Daniel-Blarer-150x150.jpg)
Daniel Blarer
![](https://productdna.com/wp-content/uploads/2024/06/Dejan-Filipov-150x150.jpg)
Dejan Filipov
![](https://productdna.com/wp-content/uploads/2024/06/Delfina-Zhupan-Lazareski-150x150.jpg)
Delfina Zhupan Lazareski
![](https://productdna.com/wp-content/uploads/2024/06/Dime-Zafirov-150x150.png)
Dime Zafirov
![](https://productdna.com/wp-content/uploads/2024/06/Emeline-Hardy-150x150.png)
Emeline Hardy
![](https://productdna.com/wp-content/uploads/2024/06/Filip-Shutinovski-150x150.png)
Filip Shutinovski
![](https://productdna.com/wp-content/uploads/2024/06/Goran-Donev-150x150.png)
Goran Donev
![](https://productdna.com/wp-content/uploads/2024/06/Henrique-Real-150x150.png)
Henrique Real
![](https://productdna.com/wp-content/uploads/2024/06/Hristijan-Dimovski-150x150.png)
Hristijan Dimovski
![](https://productdna.com/wp-content/uploads/2024/06/Hristijan-Todorov-150x150.jpg)
Hristijan Todorovski
![](https://productdna.com/wp-content/uploads/2024/06/Lazar-Zdravkoski-150x150.jpg)
Lazar Zdravskoski
![](https://productdna.com/wp-content/uploads/2024/06/Martina-150x150.png)
Martina Shutinovska
![](https://productdna.com/wp-content/uploads/2024/06/Maxime-Margat-150x150.png)
Maxime Margat
![](https://productdna.com/wp-content/uploads/2024/06/Olgica-Mihajlovska-150x150.png)
Olgica Mihajlovska
![](https://productdna.com/wp-content/uploads/2024/06/Philippe-Nicolet-150x150.png)
Phillipe Nicolet
![](https://productdna.com/wp-content/uploads/2024/06/Robin-Cornelius-150x150.png)
Robin Cornelius
![](https://productdna.com/wp-content/uploads/2024/06/Samar-Mourad-150x150.jpg)
Samar Mourad
![](https://productdna.com/wp-content/uploads/2024/06/Sandra-Davchevska-150x150.png)
Sandra Davchevska
![](https://productdna.com/wp-content/uploads/2024/06/Sasho-Jovanovski-150x150.png)
Sasho Jovanovski
![](https://productdna.com/wp-content/uploads/2024/06/Sibela-Shaziman-150x150.png)
Sibela Shaziman
![](https://productdna.com/wp-content/uploads/2024/06/Stephan-Morin-150x150.png)
Stephan Morin
![](https://productdna.com/wp-content/uploads/2024/06/Stojan-Treneski-150x150.png)
Stojan Treneski
![](https://productdna.com/wp-content/uploads/2024/06/Svetlana-Gouret-150x150.png)
Svetlana Gouret
![](https://productdna.com/wp-content/uploads/2024/06/Thibaut-Poncin-150x150.png)
Thibaut Poncin
![](https://productdna.com/wp-content/uploads/2024/06/Tihomir-Bozhinovski-150x150.jpg)
Tihomir Bozhinovski
![](https://productdna.com/wp-content/uploads/2024/06/Tamara-Glushica-150x150.png)
Tamara Glushica
![](https://productdna.com/wp-content/uploads/2024/06/Tony-Tonnaer-150x150.png)
Tony Tonnaer
![](https://productdna.com/wp-content/uploads/2024/06/Vincent-Duffau-150x150.png)
Vincent Duffau
![](https://productdna.com/wp-content/uploads/2024/06/Vincent-Mercier-150x150.png)
Vincent Mercier
![](https://productdna.com/wp-content/uploads/2024/06/Younes-Jai-150x150.png)
Younes Jai
![](https://productdna.com/wp-content/uploads/2024/06/Zlatka-Kuvendjieska-150x150.png)
Zlatka Kuvendjieska
Board of Directors
![](https://productdna.com/wp-content/uploads/2024/06/Robin-Cornelius-1-150x150.png)
Robin Cornelius
![](https://productdna.com/wp-content/uploads/2024/06/Philippe-Glatz-150x150.png)
Philippe Glatz
![](https://productdna.com/wp-content/uploads/2024/06/Pascal-Meyer-150x150.png)
Pascal Meyer
![](https://productdna.com/wp-content/uploads/2024/06/Henry-Landelle-150x150.png)